Citizens of the world have endured months of living through the COVID-19 pandemic experience. When we are past the worst of the crisis, we will not be the same, but we know from history that there will be many major opportunities for economic prosperity. How can luxury business leaders take creative, effective steps right now to shift the growth curve to a higher plane, with a steeper growth trajectory? 

To help brands achieve their well-intentioned purpose and values, Milton Pedraza, Luxury Institute CEO, outlines seven rules for reinventing the luxury business model for post pandemic success.

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