Hey, Bay City!

The 7 Steps of Attraction and Retention with Jason Story


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In this engaging episode, Jason Story from the Midland Business Alliance talks about his 7 step framework for attraction and retention. Jason and Phil explore how defining and understanding each step—Attract, Acquire, Integrate, Train, Develop, Retain, and Sustain—can shed light on effective strategies for community growth and workforce stability.

This conversation is filled with practical insights and thoughtful analysis, offering viewers a comprehensive roadmap to address these pivotal issues. Join them as they navigate through theory and real-life applications, aiming to foster a thriving, cohesive community.

00:00 Introduction and Continuity 00:31 Exploring Attraction and Retention 02:04 Defining Attraction and Retention 04:03 The Role of Community in Attraction 06:17 Marketing and Community Engagement 11:51 Acquisition Phase 19:05 Integration and Welcoming 28:45 Training and Equipping for Success 34:48 Business and Educator Partnerships 35:31 Understanding KSAOs: Knowledge, Skills, Abilities, and Other Attributes 37:55 Training vs. Development: Present and Future 39:26 The Importance of Retention 51:27 Sustaining Success Over Time 01:06:11 Practical Applications and Future Conversations

For more stories, podcasts, and communtiy information, head to www.heybaycity.com!

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Hey, Bay City!By Hey, Bay City!

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