B2B Happy Hour

The 7 Traits of a Great B2B Marketer


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Stephen and Hami crack open a 2021 Pinot Noir from Oregon’s Willamette Valley (yes, it rhymes with “dammit”) and dive into the seven essential traits of a great B2B Marketer. These aren’t about resume bullet points. These are the essential traits to look for when hiring, mentoring, and building a high-performing Marketing team.

You’ll hear their thoughts on

  • Why mindset trumps skills
  • How strategic thinking and clarity beat scattershot tactics
  • Why being adaptable and easy to work with matters more than ever
  • The controversial final trait and whether it can actually be taught

Plus, the duo talks vacations, Meow Wolf, Hispanic Heritage Month, and an AI podcast network pumping out 3,000 episodes a week. (Spoiler: we are not AI-generated...or are we?)

🎃 Also: Don’t miss info about One Foot Over’s upcoming webinar, Scary Content Mistakes B2B Marketers Make with AI, happening October 30!

Register at https://getonefootover.com/webinar-scary-content-mistakes/

Wine of the Episode: Colene Clemens Pinot Noir 2021
Final taste verdict: Surprisingly good once it breathes

B2B Happy Hour is hosted by Stephen Brent May and Hami Arrington, founders of One Foot Over, an agency for brands that don’t want to be boring.

You can follow them everywhere!

  • LinkedIn
  • Hami's LinkedIn
  • Stephen's LinkedIn
  • Instagram
  • TikTok
  • One Foot Over
...more
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B2B Happy HourBy The B2B Marketers