Preach it Better

The 70/30 Rule Every Pastor Needs to Know | Preach it Better Ep. 11


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In this episode of Preach It Better, Micah sits down with Pastor Matt Giebler to talk about preaching, storytelling, and the growing challenge of leading in a culture that’s spiritually curious—but biblically illiterate.Matt shares his journey from growing up in a ministry family to leading a church for over two decades, and how his approach to preaching has evolved, from simply delivering messages to helping people see their place in God’s bigger story.They dive into:-Why biblical literacy is declining (and how pastors can respond)-The tension of Sunday mornings: Are we reaching the lost or equipping believers?-A practical 70/30 framework for balancing both-How to preach difficult teachings of Jesus without watering them down-The reality of “church hurt” and rebuilding trust in a skeptical culture-Why storytelling (even from Hollywood) can sharpen your preachingAnd how the Bible already contains every dramatic story we’re chasing elsewhereMatt emphasizes that great preaching isn’t just about information—it’s about transformation, helping people move from knowing truth to actually living it.

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Preach it BetterBy Micah Stephens