Let’s be honest. On any given wedding day, it’s not just the bride who wants to look their best. Even the groom does. In northern Ghana, the beauty and make-up industry hasn’t been as vibrant as in the south. In some cases, make-up artists had to be flown in from Accra. But as Maxwell Suuk reports, one woman in northern Ghana is seeking to build the make-up industry one step at a time.