Understanding the core psychological drivers behind the humans using your product can supercharge your growth. And you’re definitely leaving money and product usage on the table if you’re not employing them. So on this episode of Growth (recorded live at HYPERGROWTH Boston), Matt sits downs with Dan Benoni and Louis-Xavier Lavallee, founders of Growth.Design, to talk through some foundational principles of psychology – like mental models, priming, and dark patterns – that will help you design and run better experiments. You'll get a rundown of what each principle means, examples of how other companies are using them, and suggestions for how you can test them out in your next growth experiment.