Picking the right colors for specific consumer goods is exciting, and can also be a very agonizing process for some product inventors, innovators, designers, and marketers, especially to newbies. Even experienced branding professionals get challenged sometimes, and rightly so, for there is so much is riding on choosing the right color for your product. Many factors can affect our opinions on product color selection, most especially our personal preferences. If you happen to pick the wrong color for your product, it will not be marketable, and problems with inventory among other things will arise. Get the skinny color selection for product design and the ultimate 80/20 color rule from one of the leading experts in the product design industry who also specializes in picking colors that sell in mass market retail.

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