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The $8.7 Trillion Market Everyone Is Ignoring
What if the way we think about aging and retirement is all wrong? In today’s episode, I’m chatting with Michael Clinton about the longevity economy and how it’s reshaping the future. Michael shares insights on why companies are still clinging to outdated ideas about aging, missing out on a huge economic opportunity.
But this conversation isn’t just for businesses—it’s also for individuals. Michael explains how we can take control of our own longevity by making small but powerful changes in our daily lives. It’s about staying active, taking care of our health, and reimagining what’s possible in our later years.
If you’re ready to embrace this new way of thinking and unlock your full potential, make sure to tune in. The longevity economy is here, and it’s time to get involved!
In This Episode:
-Meet Michael Clinton, author of Roar
-Why companies need to rethink aging
-Which brands are leading the longevity charge?
-Exploring the $8.7 trillion opportunity in aging
-How disruptors are winning with older consumers
-How pop culture and age representation are evolving
-The end of the 18–49 obsession in advertising
-Democratizing the longevity revolution
-Rewiring, not retiring: A new career mindset for older professionals
-The role of companies in midlife reinvention
-What is the future of the longevity economy?
Order Michael Clinton’s Book:
Roar: Into The Second Half of Your Life (Before It's Too Late): https://a.co/d/cqoRnTM
Order Bradley’s Book:
The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P
About Michael Clinton:
Michael Clinton is the founder and CEO of ROAR Forward, a platform focused on redefining the second half of life through the "New Longevity" movement. A former president of Hearst Magazines, he is also a writer for Esquire, Men’s Health, and Oprah Daily. Clinton has run marathons on all seven continents and holds multiple degrees, including an honorary doctorate. He is also a photographer and a private pilot. Through ROAR Forward, Clinton inspires individuals to embrace the second half of life as a time for growth and fulfillment.
Get in Touch with Michael Clinton:
Website: https://roarforward.com/
Instagram: https://www.instagram.com/macglobetrotter/
LinkedIn: https://www.linkedin.com/in/michael-anthony-clinton
Get in Touch with Bradley Schurman:
Website: https://populationnext.substack.com
YouTube: https://www.youtube.com/@bradleyschurman
Instagram: https://www.instagram.com/bigschur/
LinkedIn: https://www.linkedin.com/in/bradleyschurman/
View all episodes
By Bradley SchurmanWhat if the way we think about aging and retirement is all wrong? In today’s episode, I’m chatting with Michael Clinton about the longevity economy and how it’s reshaping the future. Michael shares insights on why companies are still clinging to outdated ideas about aging, missing out on a huge economic opportunity.
But this conversation isn’t just for businesses—it’s also for individuals. Michael explains how we can take control of our own longevity by making small but powerful changes in our daily lives. It’s about staying active, taking care of our health, and reimagining what’s possible in our later years.
If you’re ready to embrace this new way of thinking and unlock your full potential, make sure to tune in. The longevity economy is here, and it’s time to get involved!
In This Episode:
-Meet Michael Clinton, author of Roar
-Why companies need to rethink aging
-Which brands are leading the longevity charge?
-Exploring the $8.7 trillion opportunity in aging
-How disruptors are winning with older consumers
-How pop culture and age representation are evolving
-The end of the 18–49 obsession in advertising
-Democratizing the longevity revolution
-Rewiring, not retiring: A new career mindset for older professionals
-The role of companies in midlife reinvention
-What is the future of the longevity economy?
Order Michael Clinton’s Book:
Roar: Into The Second Half of Your Life (Before It's Too Late): https://a.co/d/cqoRnTM
Order Bradley’s Book:
The Super Age: Decoding Our Demographic Destiny: https://a.co/d/gmG6t2P
About Michael Clinton:
Michael Clinton is the founder and CEO of ROAR Forward, a platform focused on redefining the second half of life through the "New Longevity" movement. A former president of Hearst Magazines, he is also a writer for Esquire, Men’s Health, and Oprah Daily. Clinton has run marathons on all seven continents and holds multiple degrees, including an honorary doctorate. He is also a photographer and a private pilot. Through ROAR Forward, Clinton inspires individuals to embrace the second half of life as a time for growth and fulfillment.
Get in Touch with Michael Clinton:
Website: https://roarforward.com/
Instagram: https://www.instagram.com/macglobetrotter/
LinkedIn: https://www.linkedin.com/in/michael-anthony-clinton
Get in Touch with Bradley Schurman:
Website: https://populationnext.substack.com
YouTube: https://www.youtube.com/@bradleyschurman
Instagram: https://www.instagram.com/bigschur/
LinkedIn: https://www.linkedin.com/in/bradleyschurman/