The Ecommerce Uptick

The 9 Biggest Mistakes Ecom Brands make when A/B testing | Ep. 38


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Not testing based on the highest traffic pages

Not viewing the entire funnel holistically

not looking at the ads and messaging

not considering the copy and messaging in the email marketing flow

not testing different apps

not doing pricing tests and free shipping threshold tests

not focusing enough on AOV based tests

not running tests for at least 2 business circles

not running tests based on segments

...more
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The Ecommerce UptickBy Daniel Chabert