The 9 Great Lies of Online Marketing - Lie #3 - You need to make more calls (or contact more people on social media)

One of the reasons people dislike cold calling is because it's unsolicited. Your representative is calling someone they've never interacted with before. The potential lead receives a call they're unprepared to have. You catch them off-guard, and they feel flustered.

It's a bad way to start a relationship with a customer.

The only people still doing cold calling are those who do not have any marketing system in place.