The 9 Great Lies of Online Marketing - Lie 5# Email Is Dead - email delivery and open rates have decreased over the years. So has readability. But email is NOT dead at all and is still really important. Try signing up to any website without having an email address and see how far you get. You should use email as part of a multi media approach. Sms, WhatsApp, email, direct mail, telemarketing follow up calls etc.