The 90/10 Rule

#Rule045 This episode is all about Rick Ross cementing his position as one of Hip Hop’s elite. We also speak with Drew Sanders of R&B Untapped about his company that taps into the underground R&B scene. Believe it or not, this is where REAL R&B still lives. Visit his website here: http://www.rnbuntapped.com

#Rule044 We are all witness to Remy Ma’s attempt at starting a rap beef with Nicki Minaj. We weren’t expecting it to turn pop, but obviously Remy brought the wrong kind of song to the battle. Our guest Sparky Dee is no stranger to battle rap. She was a part of the infamous battle arp […]

#Rule043 How does music affect your mood? Or is music an effect of your mood? Mood music is the first topic on today’s show. Next we discuss the differences between using the internet to make you an instant global artist or slowing the process down and building from your neighborhood. Our guest today, author, filmmaker […]

#Rule042 Just in case you missed when Macklemore all but handed his Grammy to Kendrick Lamar, Adele spent the meat of her acceptance speech praising Beyonce in this year’s Grammy Award Show. Carlos Santana publicly commented that he was okay with Adele winning. Our discussion is dealing with whether or not this snub is indeed a […]

#Rule41 Chrissette Michelle accepted an opportunity to perform in front of the nation. How you feel about her choice may have more to do with your political stance than it does your enjoyment of good music. Atlanta’s studio ordinance was sold as many things, but in the end it was more about preventing smaller studio […]

#Rule040 Crossing over is a sensitive subject for most urban artists. It means access to new fans, new opportunities for endorsements, and overall broader success. However, this comes at the cost of neighborhood acceptance. This year’s Golden Globes 9shed new light on today’s new regime of urban music when Donald Glover thanked the Migos. What […]

#Rule039 We wrap up 2016 and chat with Warner Music Group’s College rep, Tom White about marketing and promotion in the new era. Review Us Here http://getpodcast.reviews/id/1027246818

#Rule038 Vice President of Interscope Records, Ray Daniels joins us to discuss self accessing, understanding your chances for making it, and pivoting for success. Music from the show: Em Jai – What About Love https://itun.es/us/G9FWfb

#Rule37 On this episode we discuss branding and why it is still very important to an artist trying to build a following. Marketing and branding expert, Karen Marie Mason joins us and tells us stories from her days working with some of your favorite artists. Visit her site:   https://karenmariemason.com Review Us Here http://getpodcast.reviews/id/1027246818

#Rule036 Today we bypassed our guest interview for a roundtable conversation about the current political climate. In case you didn’t know, your favorite artist probably supported Hillary Clinton into a landslide defeat. What impact did our musicians have on this result? In fact, what political statements do artists have the right to make? Can Lil […]