Business Leader

The AA


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Few businesses have more than 17 million customers and can say the Queen was one of them. But that's the AA. However, it has had a difficult time recently. It was drowning under £2.7 billion of debt and was taken off public markets following a takeover by the private equity firms Warburg Pincus and Towerbrook. Since then chief executive Jakob Pfaudler has been working on a turnaround of this unique business. This is the story of the AA and that turnaround...

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Business LeaderBy Business Leader