Business Leader

The AA


Listen Later

Few businesses have more than 17 million customers and can say the Queen was one of them. But that's the AA. However, it has had a difficult time recently. It was drowning under £2.7 billion of debt and was taken off public markets following a takeover by the private equity firms Warburg Pincus and Towerbrook. Since then chief executive Jakob Pfaudler has been working on a turnaround of this unique business. This is the story of the AA and that turnaround...

Business Leader is a membership community for ambitious CEOs and founders of mid-sized UK companies, designed to help them grow with purpose through strategic support, peer-to-peer learning, expert coaching, and high-impact events. Join the Business Leader community here and sign up for our newsletter here.

Hosted on Acast. See acast.com/privacy for more information.

...more
View all episodesView all episodes
Download on the App Store

Business LeaderBy Business Leader