On this episode of The Five Minute Brand, host Robyn Sayles focuses on the importance of creating a personal brand that captures the attention of your target audience. It's not just about logos and designs, but about telling your story in a way that resonates with your audience. Robyn emphasizes that creating a clear brand identity, knowing your target audience, and maintaining brand consistency across touchpoints are vital for building brand recognition and trust. This episode will answer the question: 'What is a brand?'

Highlights:

• The episode's question to be answered: "What is a brand?"
• Anecdote about recognizing brands
• Importance of a strong, recognizable brand for building a community
• Definition of a brand as more than just a logo or product, but a feeling or impression left on the audience
• Importance of creating an identity that resonates with the audience and stands out from the competition
• The three things every brand needs: clear brand identity, target audience, and brand consistency
• Discussion of starting at the beginning when talking about branding and the common movie trope of the mentor advising the protagonist to do so
• Recognition that people often don't start at the beginning when talking about themselves or their brand and instead talk in roundabout ways

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Links Mentioned in the Show:

• Media Kit + Links | Robyn Sayles
• Launching Your Success | Brand Programs

Mentioned in this episode:

Book Announcement

Visit 5minutebrand.com for more info.