In this Pocket Sized Pep Talk, you'll learn:

• The mistake most make focusing solely on in-house marketing, or solely on vendors
• Some of the moves Fortune 100 make on a small business budget
• The value of hiring a marketing agency over an in-house marketing team to not replace, but work with your in-house team 
• How to know when you’re ready to outsource your marketing
• How to quickly pivot your business during a crisis
• How to get attention in an attention-deficit world 
• What Erik would tell a younger Erik if he could go back and whisper in his ear.

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