The Healthtech Marketing Show

The ABM Journey - Kelly McDermott, Caregility CMO on how to transition to full-scale ABM

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Caregility is a highly successful telehealth firm. In this episode, Kelly McDermott shares their journey to embracing Account-based marketing fully.   This is a masterclass on how to move systematically from experimentation to doing ABM at scale. 

Kelly explains why technology is only a small part of successful ABM. It's all about the people.

Kelly shares:

  • How Caregility has adapted to boom and slow-down in virtual care
  • Why they took the decision to move to ABM
  • How they focus on fewer than 400 accounts
  • How they got started with ABM
  • How they selected an ABM platfom
  • How they are organized around an ABM model
  • How they have evolved their ABM model
  • What the results have been


    • You can view the episode here https://youtu.be/RXWiT5aUodE

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    The Healthtech Marketing ShowBy Adam Turinas
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