In this episode of ERA Talks, ERA's CEO, Walter Tobin, interviews Dr. George John, Professor and General Mills-Gerot Chair in Marketing for the Carlson School of Management at the University of Minnesota. This lively discussion focuses on the academic view of the rep model. <a href='https://era.org/era-media-center/era-talks-podcast/'>Tune in to learn more</a> about the benefits of the rep model, sales trends, digital transformations, the channel structure, and more.

In this episode of ERA Talks, ERA's CEO, Walter Tobin, interviews Dr. George John, Professor and General Mills-Gerot Chair in Marketing for the Carlson School of Management at the University of Minnesota. This lively discussion focuses on the academic view of the rep model. Tune in to learn more about the benefits of the rep model, sales trends, digital transformations, the channel structure, and more.

In this episode of ERA Talks, ERA's CEO, Walter Tobin, interviews Dr. George John, Professor and General Mills-Gerot Chair in Marketing for the Carlson School of Management at the University of Minnesota. This lively discussion focuses on the academic view of the rep model. <a href="https://era.org/era-media-center/era-talks-podcast/" rel="noopener noreferrer">Tune in to learn more</a> about the benefits of the rep model, sales trends, digital transformations, the channel structure, and more.&nbsp; &nbsp;&nbsp;

The Academic View of the Rep Model

Electronics Representatives Association (ERA) gives a voice not only to representatives but to the manufacturers and distributors who partner with them. ERA listens and responds to members and to the forces that impact the success of their companies. "ERA Talks" is a platform for learning and bringing industry professionals together.

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The Academic View of the Rep Model

The Academic View of the Rep Model