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Michael Tchong, pioneer in digital marketing and consumer behaviour and Adjunct Professor of Innovation at the University of San Francisco on uber trend spotting in a world of AI driven innovation, acceleration imperative and time compression. A trusted authority on market-disrupting trends, he predicts the extinction of digital marketing with the rise of AI-powered disruptors, and the influence of the control enthusiast as consumers demand instant gratification and superior services. He says success in business will be driven by human innovation and human insight in the AI-driven economy with the rise of service marketing where consumers dictate the terms.#Business #AI #Innovation
By Publicis Groupe5
1616 ratings
Michael Tchong, pioneer in digital marketing and consumer behaviour and Adjunct Professor of Innovation at the University of San Francisco on uber trend spotting in a world of AI driven innovation, acceleration imperative and time compression. A trusted authority on market-disrupting trends, he predicts the extinction of digital marketing with the rise of AI-powered disruptors, and the influence of the control enthusiast as consumers demand instant gratification and superior services. He says success in business will be driven by human innovation and human insight in the AI-driven economy with the rise of service marketing where consumers dictate the terms.#Business #AI #Innovation

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