Making Marketing Matter

The Accessible Marketplace


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For the first episode, Josi is joined by Dr Leighanne Higgins to talk about her work. Leighanne is a consumer research expert, looking at consumer culture and access barriers for people with disabilities within the marketplace.

 On the Marketplace & I project, Leighanne has worked with people with a disability to create individual and group artworks expressing their experiences of the marketplace. She brings these artworks into the classroom and to businesses to help people understand and reflect on marketplace accessibility, exclusion and inclusion.

 Find out more about Leighanne and her work here: https://www.lancaster.ac.uk/lums/people/leighanne-higgins

 Discover more about the Marketplace & I here: https://www.lancaster.ac.uk/lums/research/research-initiatives/marketplace-and-i/

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Making Marketing MatterBy Lancaster University Management School