The first time I heard about accountability coaching, I was driving to work listening to The Heidi and Frank Show, and I thought, I could do that. It took years to understand why that thought was the problem, not the qualification.

In this episode I'm unpacking the accountability trap. Why most founders who hire coaches don't actually need more accountability. Why the coaching industry oversells follow-through and underdelivers on diagnosis. And how to tell the difference between needing discipline and needing a structural read of your business.

If you've ever hired a coach, finished the engagement, and felt like nothing actually shifted, this one is for you.

https://www.veronicadietz.com/#direction-sessions