Coach's Lab with John Murphy

The ACE Model for Better Video Feedback in Sport | Darren Lewis


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In this episode of Coach’s Lab, I’m joined by Darren Lewis, performance analysis consultant and researcher at Atlantic Technological University, to discuss his recently published paper proposing the ACE Model of Video-Based Feedback Design.

Darren has worked in professional rugby and consultancy roles across multiple sports, with a particular interest in how video analysis and feedback can better support learning, decision-making and performance.

This conversation explores how coaches and analysts can move beyond simply “showing clips” and instead design more effective, athlete-centred feedback sessions.

Who this podcast is for:

  • GAA coaches

  • Performance analysts

  • S&C coaches

  • PE teachers and coach educators

  • Coaches using video feedback in team sports

  • Anyone interested in coaching, learning and skill acquisition

What the podcast covers:

  • The ACE model explained

  • Designing effective video-based feedback sessions

  • Athlete-centred vs coach-centred approaches

  • Improving player engagement and discussion

  • Key messages, questioning and scaffolding

  • Positive vs negative feedback and athlete confidence

  • Evaluating whether feedback sessions actually work

  • Opposition analysis vs focusing on your own team

  • Transfer of learning from meetings to match performance

  • Video analysis in youth sport

  • The future impact of AI on performance analysis

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Full paper discussed in this episode:
The ACE Model of Video-Based Feedback Design

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Coach's Lab with John MurphyBy John Murphy