Who is our guest?

In this episode of The Active Code, we explore why diversification has become essential for organisations working in PE, school sport and children’s activity. Steven Brown from JB Sport and Education reflects on the organisation’s 17–18 year journey, sharing how it has grown from core PE, swimming, holiday camps and school sport delivery into a wider education partner. From training and workforce development to enrichment, SEND support, alternative provision and wraparound care, Steven explains how listening to schools, spotting emerging needs and staying committed to quality have shaped the organisation’s evolution.

What do we discuss?

• Why diversification has been key to JB Sport and Education’s growth 
• How schools’ needs are changing across PE, sport and wider education 
• The importance of listening to customers and understanding real school challenges 
• Why alternative provision, enrichment and SEND support are growing areas of need 
• How training helps build a highly skilled workforce in PE and school sport 
• The importance of testing new ideas carefully before scaling them 
• How organisations can grow while staying focused on quality and impact