"Responsibilities. This is the word that gets more serious with age for human beings, as suddenly one day we wake up and we have become responsible for mortgages, looking after other small human beings, and (the worst) sorting out dinner for yourself every night..."

📰You can read the full article here:  https://www.boon.today/blog/why-responsible-advertising-matters-in-2021

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The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

"When I look back on the past year, despite all the uncertainty, I can’t help but reflect on the impact that everything has had on our planet.

There are the positive aspects, which include less cars on the streets, less planes flying in the sky, less people travelling into untouched nature and less overall strain on the environment.

On the other hand..."

📰You can read the full article here:  https://www.boon.today/blog/the-apolitical-lesson-joe-biden-has-taught-the-advertising-industry

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DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

"Want to stay on top of the latest advertising trends for this year? Want to know exactly how to keep your customers engaged, whilst using innovative, creative techniques and technology to promote your business and products? Keep reading, I’ve got you covered. Boon.Today has looked into the crystal ball..."

📰You can read the full article here:  https://www.boon.today/blog/5-top-advertising-trends-to-watch-out-for-in-2021

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DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

"I wanted to take the time to share some positive advertising campaigns that I’ve read about recently which brightened up my day, and I certainly hope it will brighten up yours..."

📰You can read the full article here :  https://www.boon.today/blog/uplifting-advertising-campaigns-that-are-perfect-for-the-year-2020-and-why-they-matter

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Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/

DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

"But this podcast is not about just about having core values, it’s about learning how to advertise in a way which doesn’t take away from the original brand message, but which promotes your company values at the same time. This is what consumers are looking for, and quite honestly, this is the easy part and is the future of advertising...."

📰You can read the full article here :  https://www.boon.today/blog/how-to-create-a-purpose-driven-advert-without-losing-your-brand-message

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Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/

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Connect with our CEO, Shaï Douillet 😎 https://www.linkedin.com/in/shai-douillet/

DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

"The relationship between a media agency and an advertiser has become almost like a reality tv show. There’s been lies, cheating, lots of bribes and unsafe environments exposed to its audience..."

📰You can read the full article here :  https://www.boon.today/blog/why-your-media-agency-should-adopt-a-responsible-and-transparent-media-buying-policy-with-their-advertisers

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DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

Yes, Kanye West just announced he is running for president in the 2020 presidential elections. Some may call this move shocking, others may laugh or call it ‘wishful thinking’, as the election is currently only 4 months away. For me, I went straight to the internet to see what President Trump thought about this move. As I typed in ‘trump twitter’ into the search engine bar, I was immediately drawn to the 4th result, which was called ‘Videos of trump twitter’ where all 3 of the videos were about Twitter flagging Trump's tweets as being ‘manipulated media’, ‘glorifying violence’ and having ‘red flags’...

📰You can read the full article here :  https://www.boon.today/blog/why-boycotting-facebook-advertising-is-not-the-way-to-make-it-a-brand-safe-environment

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DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

One year ago, long before Covid-19 changed our lives, Harry and Meghan Markle were once at the centre of the media. Despite Harry’s claims of being committed to the environment, the couple had taken private jets all through summer of 2019, including to Elton John’s private home in Nice, France...

📰You can read the full article here :  https://www.boon.today/blog/how-to-do-more-than-just-offsetting-your-carbon-footprint-in-your-advertising-media-agency

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DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

The answer is quite simple: they haven’t quite used their power to the fullest. There is no doubt these agencies are managing influencers who have very real power. However, they aren’t making the most of this.

📰You can read the full article here :  https://www.boon.today/blog/what-social-media-influencer-agencies-have-been-doing-wrong

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DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here

Generation Z, or in other words, Gen Z.

The generation that follows the ambitious, driven millennials.

The generation that was born holding a smartphone and hasn’t put it down since.

The generation that has a voice to criticise but no other power.

The generation that has lived in the world long enough to see dramatic changes to climate, leadership and most importantly advertising.

But our time is coming to take over. And when we do, the world will be a very different place.

I’m going to tell you how Gen Z will change the advertising industry.

📰You can read the full article here :  https://www.boon.today/blog/the-future-of-advertising-with-generation-z-in-charge

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Follow Boon.Today on LinkedIn 🤜🤛 https://www.linkedin.com/company/boon-today/

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DID YOU KNOW ?

The Ad For Good® Podcast has been ranked 11th best podcast in the world about advertising. See the ranking here