The one where we unpack the ad industry's post-Super Bowl existential crisis, Google's "agentic commerce" power grab, Amazon muscling into Prebid like it owns the place, the IAB trying to regulate AI without admitting everything's already AI, LiveRamp's SaaS survival mode, and — oh yeah — AppLovin's growing pile of allegations, SEC investigations, and a stock down 40% while the CEO insists everything is totally fine. Plus: GEO is the new SEO because apparently we're gaming chatbots now. Welcome to 2026.

Keywords: ad tech, Super Bowl advertising, programmatic advertising, Google agentic commerce, Amazon Prebid, AppLovin allegations, AppLovin SEC investigation, AXON engine, click fraud, IAB AI disclosure, LiveRamp SaaS, GEO generative engine optimization, OOH taxonomy, digital advertising, AI in advertising, ad fraud, TCPA, privacy compliance, adtech podcast, Signal and Noise, ADOTAT