Erik Huberman, Founder and CEO of Hawke Media—one of the fastest-growing digital marketing consultancies in North America. Erik is a serial e-commerce entrepreneur who built and sold two companies by the age of 26 before founding Hawke Media to solve a fundamental industry problem: how brands access top-tier marketing talent without getting locked into rigid, expensive traditional agency contracts. Through his signature 'Outsourced CMO' framework, Erik has helped scale over 5,000 brands—from high-growth startups to household names like Red Bull, Casamigos Tequila, and Crocs, Inc. He’s also a venture capitalist, host of the HawkeTalk podcast, and author of the bestselling book, The Hawke Method. Today, we’re diving into the death of traditional search, building media models that survive platform changes, and why competing on price is a losing game

Robb Fahrion is an e-commerce growth strategist, performance marketing executive, and the Co-Founder & Partner at Flying V Group, a digital marketing and advertising agency headquartered in Irvine, California.
Fahrion holds a B.S. in Business Administration with a focus on Marketing and Finance from Chapman University. Before co-founding Flying V Group alongside his brother Tyler, he gained corporate business strategy experience in financial services and commercial management. At Flying V Group, he specializes in scaling direct-to-consumer (DTC) e-commerce brands, high-ticket B2B service companies, and enterprise clients through full-funnel digital strategy, paid acquisition (Meta and Google Ads), search engine optimization (SEO), and conversion rate optimization (CRO). He is also a frequent contributor to marketing industry publications and a speaker on agency operations and digital revenue growth.

Jeff Matisoff is a global media executive, growth strategist, and the CEO & Managing Partner, North America at The Brandtech Group.

With over two decades of leadership in digital advertising, media transformation, and marketing technology, Matisoff previously served as a Partner at Jellyfish and held senior executive roles across Omnicom and WPP—including serving as Global President of WPP's EightBar, leading an 800-person organization dedicated to IBM's integrated creative and media. At The Brandtech Group, he leads regional growth across marketing, creative production, and generative AI, helping enterprise brands like Morgan Stanley, Workday, and Target integrate AI platforms, agentic workflows, and modern marketing strategy.

Ali Ugarte-Martinez, Co-Founder and COO of Foodie Tribe and Camino Collective. Ali is an agency leader and creator economy expert who built a multi-million-dollar influencer network connecting over 3,000 food and beverage creators with global brands across the US and Europe. From negotiating six-figure single-post brand deals to managing full-funnel social strategy for CPG giants and restaurant groups, Ali sits right at the intersection of niche vertical marketing, creator representation, and campaign operations. Today, we’re diving into navigating strict F&B brand guidelines, building high-converting niche creator networks, and how talent strategy is changing in the creator economy.

Dan Kabakov is an e-commerce growth strategist, certified Google Partner, and the Founder & Lead Google Ads Specialist at Online Labs.
With over a decade of experience managing paid search and Performance Max campaigns for 50+ e-commerce brands, Kabakov specializes in scaling direct-to-consumer (DTC) storefronts through data-driven optimization and systematic account frameworks. He is the creator of "The E-commerce Ads System" and the author of "Fix Then Scale: Google Ads for Ecommerce," focusing on high-ticket retail accounts, attribution tracking, and leveraging custom AI tooling alongside human strategic judgment.

Fix Then Scale: https://www.amazon.com/dp/B0HF9HWFZ7
Free Google Ads audit: https://onlinelabs.io/free-google-ads-audit/
LinkedIn: https://www.linkedin.com/in/deniskabakov/

Libby Morgan is an executive leader and the Chief Executive Officer at NOVUS Media LLC. She brings extensive international experience building and leading cross-disciplinary teams across North America, Europe, and the Middle East, driving omnichannel growth and media strategy for tier-one global brands like Nestlé.

Scott Spencer is the CEO and Co-founder of Rewarded Interest, a privacy-first identity platform and browser extension designed to eliminate cookie consent fatigue and restore consumer control over digital tracking.
Before founding Rewarded Interest, Spencer spent over 25 years shaping the programmatic advertising landscape. At DoubleClick, LLC, he developed the industry's initial ad exchange before its acquisition by Google. During his 15-year tenure at Google, he served as Vice President of Product Management for Ads Privacy & Safety, where he built global anti-fraud systems, created the Coalition for Better Ads, and spearheaded initiatives to align ad targeting with user trust.

James Donner is a performance marketing executive, adtech strategist, and the Founder & CEO of Adology (getadology.com).
Prior to founding Adology, Donner spent over a decade leading media investment and digital strategy at enterprise agencies. He served as a senior media investment lead at Media.Monks and played a pivotal role in scaling Decoded Advertising into a 200-person performance marketing agency. Originally starting his career in IT support and open-source infrastructure before transitioning to growth marketing, he specializes in combining technical data systems with creative analytics.
At Adology, Donner leads an AI-driven marketing intelligence and creative analytics platform designed to analyze competitor ad performance, consumer sentiment, and creative white space for high-growth brands and agencies.

Blake DeCola is a digital media executive, precision marketing strategist, and the EVP of Performance Media at Merge.
With over 15 years of experience across digital advertising, adtech, and precision marketing—including key strategic roles at enterprise platforms like Publicis' Epsilon, Rubicon Project, and Undertone—DeCola leads digital activation and growth media frameworks for major healthcare, B2B, and enterprise brands. At Brado, he focuses on leveraging zero-party data, AI-driven search experiences, and conversational engagement platforms to build human-centric digital strategies. A published contributor to outlets like Fast Company, DeCola specializes in transforming high-stakes, regulated digital media campaigns into measurable customer acquisition engines.

Arda Genç, Co-Founder and CEO of LIVAD Technologies. Arda is a tech entrepreneur and product strategist who studied Computer Science at Northwestern before founding LIVAD to solve one of the hardest problems in modern media: how to monetize live streaming without ruining the user experience. LIVAD’s adtech platform enables live-streamers and creators across platforms like Twitch, Kick, and YouTube to run non-intrusive, interactive overlay ads and live brand integrations in real time. Having executed massive campaigns for global brands like The Walt Disney Company, McDonald’s, Adidas, and Vodafone, Arda sits right at the intersection of streaming adtech, Gen Z media habits, and the creator economy.