In this episode of The Ad Race, Fayola Douglas interviews Jermaine Balfourth, Associate Design Director at Oliver and founder of BLACQ Space. Jermaine shares his journey through the creative industry, highlighting the importance of mentorship, community, and meaningful work. He discusses his educational background, the challenges he faced, and the pivotal role of supportive teachers in shaping his career. Jermaine emphasises the need for a strong community among black creatives and the mission behind BLACQ Space, a platform designed to connect and uplift underrepresented voices in the industry. He reflects on his experiences at Oliver and his aspirations for a more inclusive future in the creative sector.

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