In this episode of The Culture Classroom, we sit down with Michelle York, Athletic Director at St. George’s Independent School in Collierville, Tennessee, to talk about the purpose behind athletic administration. Michelle shares why stepping into this field is a choice rooted in passion — and why her favorite part of the job is working with parents to connect them with the athletic department, build trust, and align around a shared mission and vision.

She explains the role of a “Chief Reminding Officer” in keeping the “why” front and center, and offers valuable advice for aspiring athletic directors: surround yourself with great people, and never lead without a mentor. Whether you’re an administrator, coach, or leader in any field, Michelle’s insights will challenge and inspire you to lead with clarity, connection, and purpose.

Stay tuned for this insightful episode, brought to you by Ballfrog! Visit them at www.ballfrog.com and request a free demo from John Craig at 615-578-0547 or email him at [email protected]