The Programmatic Life

The Ad Tech Trade Shows


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With the return of in-person events this year, we invited Lauren Ogúndèkó, Chief Digital Officer at Initiative on to the podcast, to talk through the realities of these events.  The team get into what it's like speaking on stage, discuss networking tactics offering advice for anyone attending 'alone', and reflect on how these trade shows have evolved, and continue to do so, over the years. 

The views or opinions expressed by the speakers are solely their own and do not necessarily represent the views or opinions of Xandr Inc. 

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The Programmatic LifeBy Karan Singh, Amina Begum