Unhustling with Luis Baez

The Addiction to Urgency


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"Urgency is just anxiety with good branding."


I used to think urgency meant I cared.


That being available 24/7 proved I was committed. Reliable. Indispensable.


But really? I was just anxious in a suit.


If a client emailed at midnight, I was there. If my phone buzzed at 6 a.m., I was reading it before I even brushed my teeth.


Every ping felt like a test of my worth.


Until the day a client I'd bled for disappeared without a second thought.


In this episode, I share:

* The three-month pilot where I said yes to everything—and lost the contract anyway

* How urgency became my identity (and why it almost destroyed me)

* The moment I realized being needed isn't the same as being valuable

* What "selective urgency" actually looks like in practice

* How I started tracking calm as a KPI instead of chaos as a badge of honor


By the end, you'll be ready to ask yourself three questions:

// Where am I confusing urgency with importance?

// Who benefits when I say yes to everything—and who pays the cost?

// And what would change if I treated calm as a performance metric?


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Unhustling with Luis BaezBy Luis Baez