The ADHD Creative Club

The ADHD Creative’s Roadmap: Building a Sustainable Business Without Burning Out


Listen Later

For many ADHD creatives, the "business" side of things feels like a separate, hostile language. Celie Nigoumi describes the brutal shift from being a "talented amateur" to a "struggling pro" who was once so overwhelmed by corporate meetings she’d completely zone out, feeling like an "idiot". She eventually realised that building a successful business isn't about fixing your brain—it's about building a fortress of systems around it.


  • The "Accidental" Networker: How working a part-time shop job became the ultimate lead generator for local business clients.

  • Charging Your Worth: Why Celie shifted from "50 quid" Facebook shoots to high-end branding by investing in the client experience.

  • The Funding Secret: How to use government resources like Access to Work to pay for the support you actually need.

  • Automating the Fear: Using Studio Ninja to handle contracts and payments so your "forgetful" brain doesn't drop the ball.

  • Feedback as Fuel: How a "Reflection Sheet" helps you iterate your services and provides a mental boost when RSD hits.

  • Quarterly Re-calibration: Why you need to step out of the business every few months to see if you actually like the path you’re on.

  • The "Signature Offer": Transitioning from "doing everything" to a specific, high-value "Brand Story Experience".

  • Systems over Willpower: Don't rely on your memory to send an invoice. Use a CRM (Customer Relationship Management) system to automate your workflows. If it isn't automated, it likely won't happen.

  • Support is Not a Luxury: Whether it's a virtual assistant to manage your Trello board or a mentor to get you "unstuck," professional help is the fastest way to scale.

  • Regulate Your Nervous System: Success is unsustainable if you're constantly in "fight or flight." Learn to name your triggers (like Celie's "Frieda") to navigate PDA and rejection sensitivity.

Building a business as a neurodivergent creative means rejecting the "standard" hustle culture. As Celie points out, you can’t run a business while burnt out. Success comes from knowing your cycle, protecting your "me time," and creating a structure that allows you to be the artist without being crushed by the administrator.


  • Work with Celie: Check out her Brand Story Experiences and Mentoring at celienigoumi.com.

  • Follow the Journey: Catch Celie on Instagram at @celienigoumi.

  • Application Link: Apply for an Access to Work grant.


Join the ADHD Creative Club community at ⁠https://theadhdcreative.club⁠ for more tips, tricks, and real talk on thriving as a neurodivergent creative entrepreneur.

...more
View all episodesView all episodes
Download on the App Store

The ADHD Creative ClubBy The ADHD Creative Club