Welcome to Metrics Don’t Matter, the high-energy, no-holds-barred game show where adtech veterans and media moguls battle through trivia, slogans, and live challenges—because who needs meaningful KPIs when you can just make ‘em up as you go?

First up, Marion Ranchet, the Swiss Army knife of the streaming world. She’s cut through the labyrinth of SVOD, AVOD, and FAST markets with the precision of a surgeon and the flair of a French auteur. As the mastermind behind Western Europe’s streaming expansion, she’s here to prove that cracking Europe isn’t as simple as slapping a CTV deal on a contract and calling it a day.

Then we’ve got Evan Shapiro, the media universe’s cartographer-in-chief. Emmy, Peabody, and a razor-sharp wit, he’s the professor you wish you had—except with less chalk and way more cutting insights. If there’s a media trend about to explode, he’s already mapped it. And no, he’s not playing for fun—he’s here to win, roast, and probably rewrite the rulebook while he’s at it.

Expect game-show chaos, industry satire, and an aggressive takedown of the buzzwords we all pretend to understand. Will Evan’s impressive hair defy gravity? Will Marion’s European sensibilities survive an American-brand slogan battle? Will anyone actually figure out how CTV works? Tune in to find out.

Spoiler: The real winner is whoever walks away with their sanity intact.