We named this episode 'The Adventures of Lie + Loft' for good reason. Luke's journey in Golf has been nothing short of adventurous. We discuss Luke's rad introduction to the game at the tender age of 18 months on an airfield in Spain, his sporadic obsession with Golf, his introduction to the Golf industry, why and how he started Lie + Loft and of course, the epic 900 mile, 19 Golf Course Pacific North West Cycle, Golf and Camp trip. The latter being my personal favourite. Everything you need to know about Luke and L+L can be found in this story.  At its core, L+L is an experience focused brand aiming to merge Golf and home. The consumer is at the forefront of everything the team does and has led to an impressive display of products and services from prints to caps and now, Golf camping trips. Luke is such a genuine guy with an amazing brand and purpose and I think his story can serve as a reminder that we can all pursue our passions and create meaningful careers that stem for that pursuit. Season 2 continues to bring the goods. If you got any value at all, please like, share, subscribe, review, get naked etc etc blah blah. Much love, Nation!