Some say imitation is the best form of flattery, but authenticity has an aesthetic that can't be replicated or appropriated.  For retail entrepreneur and designer Marianthi Vlachos, her unique brands are built from culture, hard work, family, and her "eye" for design.  The freddo cappucinos don't hurt, either. In this episode, Marianthi uncoils the bootstrapping start of her business, becoming a pioneer for Greek Americans as a social media entrepreneur, and how to avoid selling yourself or your ideas short. The answer lies in finding inspiration in your community and truly loving what you do.

Marianthi is the founder of Hellenic Aesthetic®, a jewelry and lifestyle brand that embodies the pace and ethos of Greece.  Hellenic Aesthetic is also the first American retailer exclusive to Greek fashion and products, making them more accessible globally while promoting Greek craftsmanship, travel and culture.  Her most recent collaboration with her brother adds specialty coffee among her products.  To connect with Marianthi and explore her brands, visit www.hellenicaesthetic.com and follow her on instagram at @marianthiv, @risewithapollo, and @hellenicaesthetic. If you're in New York, you can also visit her store in Astoria.

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