Welcome to The Affinity Advantage, the go-to podcast for travel entrepreneurs, group leaders, and industry pros looking to unlock the power of Affinity Groups.

In this episode, we dive deep into what affinity groups are, why they’re the future of group travel, and how to find and engage with them effectively. From church communities and alumni associations to yoga circles and cultural clubs—we explore the hidden goldmines of ready-to-travel audiences.

Learn how to build trust, craft the right itineraries, and drive bookings through proven outreach and relationship strategies. Whether you're just getting started or looking to refine your approach, this podcast will equip you with the tools and insights to lead with confidence—and profit with purpose.