In this episode, Grant delves into the "AFFINITY Formula," which looks at what really drives a happy customer, or member. The secret? It's all about the team experience. When team members are engaged, happy, and enjoying their work, they create an environment that fosters customer/member satisfaction. And as Grant shares from his 30+ years of managing from the people side of the business, when team engagement is high, the financials follow.

But what exactly is the "AFFINITY Principle," the subject of Grant's best-selling book, and how can it help businesses measure the referral likelihood of members and team members alike? Grant takes us on a journey of discovery, distilling his years of experience into a powerful framework for building successful membership-based companies.

Join us as we explore the difference between team, staff, and employee, and why it matters for creating a culture of AFFINITY within your organization. With our new AI-driven tool, AFFINITY OS, we're measuring ENPS and NPS to help businesses unlock the power of the team experience and create thriving, referral-driven communities.

Don't miss this insightful and inspiring conversation where we explore the intersection of people, culture, and business success. Tune in to the AFFINITY Podcast now and start unlocking the power of the team experience for your business today!

"The AFFINITY Principle:" https://grantiangamble.com/the-affinity-principle/

AFFINITY OS: https://affinityos.com.au/

AFFINITY Podcast: https://grantiangamble.com/affinity-podcast/