The Measurement Minute by Gary Angel

In The Age of Customer Equity, Allison Hartsoe tackles the journey companies must take to understand and value their customers appropriately. A long-time customer analytics expert, Allison’s new book is a great read and a powerful introduction to putting customer value at the center of your business and your analytics. In this Measurement Minute interview, we cover how the book came about, some of its core lessons and themes, and thoughts on how customer equity thinking starts and grows in the enterprise.