"Authenticity" alone no longer earns trust; what matters for brands is ruthless self-awareness.

Originally published by Drucker+, the Drucker School of Management's thought leadership platform, this essay explores the rise of a new kind of audience — one that values depth, discernment, and creative integrity over noise.

In this special bonus episode, Maya reads her article aloud and unpacks how the "Discerning Class" is reshaping culture, business, and the creative economy.

Read the article on the Drucker Institute's website.

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White Water is a podcast about creative urgency and the magical things that happen when we 'ride the wave' of life.

Hosted by Maya Guice, business storyteller and Founder of Panakin Studios, each episode features candid stories of tenacity and grit from individuals leading creative ventures that span industries, mediums, and borders. If you've got an idea and don't know where to start, come hang out with us in the white water!

Panakin Studios is an interdisciplinary shop of thinkers and doers. Medium-agnostic, we're half think-tank, half content studio, creating a whole machine that produces new stories for smart audiences. www.panakin.co