If AI used to be about generating answers, what is it really driving today? 

In this episode of Shift Happens, host Nasser Sahlool is joined by Dan Temby, Head of Technology and Analytics at DAC, to explore the rapid evolution of AI from conversational tool to action-oriented system. Together, they unpack the rise of “agentic” AI, technology that doesn’t just respond to prompts, but can execute tasks, make decisions, and act on behalf of users. 

Dan breaks down how recent advancements have unlocked real, practical use cases, from coding environments that can build and deploy autonomously to early examples of agent-driven commerce through platforms like ChatGPT. 

The conversation also dives into what this means for brands and marketers, including the emergence of headless, machine-readable systems and a future where AI agents, not just humans, navigate, evaluate, and transact across the digital ecosystem. 

The takeaway? AI is no longer just answering questions. It’s getting things done, and brands must be ready to show up in a world built for both humans and machines.