Matt Cooley, founder of My AgeTech Lab, joins the AgeTech Podcast to share how he’s tackling one of the ecosystem’s toughest challenges - product discovery and distribution. From curated, hands-on lab experiences in New Jersey to platforming services for startups, Matt is creating new ways for older adults and caregivers to try AgeTech solutions before they buy.

We talk about why so many AgeTech startups struggle to reach their audience, how direct-to-consumer models can succeed in aging, and why Matt believes every community should have a local AgeTech lab.

Also available on our YouTube channel with footage from inside the lab!

https://www.youtube.com/@TheGerontechnologist