In this episode of The Agile Marketing Edge, Andrea tackles a critical issue: why pausing Agile during a crisis is a mistake.

When chaos hits—be it a reorg, acquisition, or unexpected leadership change—many think it's time to halt Agile transformation.

But this is precisely when Agile's adaptability is most needed. Andrea shares real stories from clients who faced crises and illustrate why embracing Agile is crucial.

From dealing with uncertainty to leveraging unusual situations for innovation, she provides five compelling reasons to stay the course.

Join Andrea Fryrear, as she delves into how Agile can turn chaos into clarity, ensuring your marketing efforts remain effective and resilient. Tune in and discover how to navigate change without losing momentum.

Join Andrea Fryrear as she explores the transformation from order takers to strategic partners in marketing.

In this episode, she sits down with John Wiedenheft, Digital Marketing Operations Director at Great America Financial Services, who shares his journey of leading a 15-member marketing team through an Agile transformation.

Discover how John's experience with a cross-functional Agile team sparked a shift in his department, turning chaos into clarity.

We delve into the challenges and triumphs of redefining roles, enhancing processes, and improving communication. Whether you're new to Agile or looking to refine your approach, John's insights offer valuable lessons on aligning marketing with broader business goals.

Tune in to hear how you can transition your team into strategic partners and drive meaningful change.

In this episode of The Agile Marketing Edge, Scaling Agile Marketing the Smart Way, Andrea explores the delicate balance between flexibility and rigor in scaling Agile marketing practices. Too much rigidity stifles creativity, while too much flexibility leads to chaos.

She dives into finding the "Goldilocks zone" using insights from Scaled Agile, aiming for a harmonious blend of structure and adaptability.

Andrea also shares five key steps to achieve this balance, emphasizing the importance of a standardized baseline, strategic customization, and continuous experimentation.

By aligning teams around shared practices, we can significantly enhance marketing effectiveness and adaptability.

Join Andrea Fryrear to navigate the complexities of scaling Agile marketing to drive better outcomes and foster a culture of innovation.

In this episode of The Agile Marketing Edge, Andrea sits down with Kamal Hans, a seasoned Agile coach, to explore the unexpected challenges of a wildly successful marketing campaign.

Kamal shares his experience at Vistaprint, where a hit campaign for photo mugs led to overwhelming demand that the production facility couldn't meet.

They delve into the lessons learned about system dependencies and the importance of thinking beyond individual team success.

Kamal emphasizes the need for holistic, end-to-end planning and the value of aligning team and organizational purposes.

Join Andrea and Kamal as they uncover strategies to balance agility with systemic thinking, ensuring that marketing triumphs don't become operational hurdles.

Tune in to learn how to navigate the complexities of Agile marketing and turn potential pitfalls into opportunities for growth.

In this episode of The Agile Marketing Edge, titled "Pilot Like You Mean It," Andrea delves into the buzz surrounding the MIT report that claims 95% of AI pilots are failing.

She explores why we're so fixated on the success or failure of pilots and argue that even so-called failures can be valuable learning experiences. By reframing our understanding of pilots, whether in Agile frameworks or AI technologies, we can turn setbacks into stepping stones for success.

Andreas also discusses six key factors for successful transformations, emphasizing continuous improvement and integration into regular workflows.

Tune in, as we navigate the complexities of piloting and transformation, providing insights to help your marketing team thrive.

In this episode of The Agile Marketing Edge, we dive into the art of making change stick in marketing teams.

Change is everywhere, from evolving technologies to shifting consumer behaviors, and as marketers, we must adapt or risk becoming obsolete.

This week, Andrea Fryrear is joined by Elizabeth Venter-Botha, an expert in transformative change, to explore the intricacies of change management.

Elizabeth shares her insights on preparing teams for change, the importance of involving team members in the process, and the pitfalls of resistance.

Together, Andrea and Elizabeth discuss why change management is an evergreen capability and how marketing teams can overcome unique challenges.

Tune in to learn how to foster a culture of resilience and adaptability in your marketing team.

In this episode of The Agile Marketing Edge, Andrea Fryrear explores the complexities of maintaining a balanced Agile culture by delving into the concepts of psychological safety and radical candor.

While both are crucial for fostering innovation and productivity, they can lead to toxic environments if not balanced correctly.

Andrea discusses how "Acme Co. nice" can stifle progress, and how candor without safety breeds fear.

She also offers practical strategies to cultivate a culture where feedback is both honest and respectful, ensuring rapid improvement and innovation.

Join Andrea to navigate the tightrope of creating a truly Agile work environment.

In this episode of The Agile Marketing Edge, Andrea tackles the paradox of planning in an uncertain world.

While plans are essential for guiding teams toward common goals, traditional planning often falls short in today's fast-paced environment. In this episode we'll explore how Agile planning can offer a more adaptable approach, allowing for frequent adjustments and strategic conversations.

By employing frameworks like OKRs (Objectives and Key Results) we can maintain a balance of stability and flexibility, ensuring our efforts align with our evolving objectives.

Join Andrea as she delves into the 3D framework (Define, Discover, and Deliver) to create agile, lightweight plans that keep teams focused and effective in a rapidly changing landscape.

Tune in to discover how to turn planning from a political time suck into a strategic asset.

In this episode of The Agile Marketing Edge, Andrea Fryrear delves into the crucial habits that modern CMOs must unlearn to thrive in today's fast-paced marketing landscape.

She also shares two compelling stories of marketing leaders—one who failed to drive change and another who successfully embraced agility.

Tune in to explore eight key behaviors that need to be rethought, from resisting new technology to assuming customer needs.

This week, we focus on the importance of staying involved in major changes, continuously investing in talent, and aligning with modern marketing demands.

Listen now, and learn how to navigate the essential shifts needed to become a truly Agile marketing leader in 2025 and beyond.

In this episode of The Agile Marketing Edge, Andrea dives into the overwhelming world of MarTech tools and their impact on marketing teams.

With over 15,000 tools available, it's easy to fall into the trap of believing more is better. However, most companies use only a fraction of their tools regularly. Tune in as we explore how this tool overload can exacerbate process issues rather than solve them.

Dive into the importance of focusing on process and people before technology, and learn how to avoid change fatigue by limiting work in progress.

Join Andrea as she shares strategies for choosing the right tools, integrating them effectively, and ensuring they complement a solid process foundation.

Don't miss out on insights to streamline your MarTech stack and boost your team's efficiency.