Greg Holmes didn't start in marketing. He started in finance, hated it, taught himself to code at a 12-week bootcamp, and built a career at the intersection of technology and human connection. Now leading a team of less than 10 focused on digital marketing in a B2B and B2C environment, Greg has spent the last several years figuring out how to make AI work in the real world, not the theoretical one. In this episode of What's The Big Idea, Greg breaks down his framework for automating the macro to master the micro, how his team cut a 40-hour weekly campaign build down to 15 hours using ChatGPT and Asana, why you don't need to wait for AI to be perfect before you start using it, and how freeing up time from repetitive tasks is actually what unlocks stronger human relationships, better team growth, and real competitive advantage.

Timestamps:

00:00 Intro – Automate the Macro, Master the Micro

01:00 Greg's Background: From Finance to Coding Bootcamp to Marketing

03:30 How Coding Changed the Way Greg Solves Problems

04:30 Never Stop Learning: The Growth Mindset Behind AI Adoption

06:10 What Greg's Day to Day Actually Looks Like

08:11 Helping Veterinarians Compete Against Big Box Retailers

09:40 Stop Waiting for AI to Solve Everything

11:25 The Framework: Automate the Macro to Master the Micro

13:50 Start With What You Hate Doing

16:20 How to Get Started With AI in Three Steps

19:05 How Greg's Team Cut 40 Hours Down to 15

23:10 What Becomes Possible When You Free Up Time

25:15 The Competitive Advantage Lives in the Micro

26:43 AI and Your Team: Staying Lean Without Burning Out

29:00 Action Steps to Start This Week

35:35 Progress Not Perfection

35:55 Lightning Round

Follow Jim and Greg:

Connect with Jim: 

LinkedIn: https://www.linkedin.com/in/jimdipiazza/

Website: https://www.jimdipiazza.com/

Connect with Greg: 

LinkedIn: https://www.linkedin.com/in/greg4holmes/