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What if you never had to stare at a blank page again? Matt Lakajev built a second brain—a system powered by his own thoughts, voice notes, and lived experience. It now creates his content, improves his sales calls, and scales his personal brand without spending hours “creating.” In this episode of This Is the Way, we break down:

How Matt cloned his brain (and how you can too)

The exact steps to build your own second brain

How to turn voice notes into infinite content

Why this system makes your expertise 10x more valuable

How far this can scale beyond content

🔁 Whether you’re a founder, coach, or consultant—this episode will flip how you think about content, systems, and leverage.