The rise of Artificial Intelligence (AI) has been fuelled by one critical resource: data. The public internet provided a vast reservoir of knowledge that allowed for the development of powerful AI systems. But that era is ending. The models built on this foundation have now consumed their primary resource, creating a bottleneck that redefines the competitive landscape. This shift provides companies an extraordinary opportunity to turn internal data from an operational byproduct into a valuable asset for unlocking the next wave of AI-driven innovation.