In a world where AI now provides direct answers to search queries, the core premise of content marketing is under pressure. For years, brands created helpful, informative content to attract and convert. But now, users are skipping your blog and getting responses from AI platforms—sometimes without ever reaching your site. 

This episode explores how content marketers must evolve: What do we create when AI gives the answers? What value does content offer beyond visibility? How do we shift from being found to being followed?