AI is transforming everything—including the way people search, and the way brands show up online. But with Google rolling out AI Overviews and AI Mode and user behavior evolving fast, marketers are asking: Are our SEO strategies still built for what’s next? 

In this episode of The AI Edit, we cut through the confusion around Generative Engine Optimization, Generative AI in Search Engines , and AI’s broader impact on where consumers will seek answers into the future   to help you understand what’s changing—and what you can do about it. 

To help make sense of it all, I’m joined by two of the minds leading Red Door’s strategic response to this shift: our VP of Data & MarTech, Ron Hadler, and our SEO Manager, Angie. Together, we’ll unpack the implications for visibility, performance, and content strategy in an AI-powered search landscape