In an era where technology is advancing at lightning speed, franchisors must adapt or risk being left behind. Enter Jeremy Brazeal, a visionary from Reality Interactive, who who previously led groundbreaking consumer, digital engagement, and advertising work for global icons like The LEGO Group and The Coca-Cola Company. Now agency-side at Reality, he’s helping redefine how brands connect with customers through the power of AI and smart retail tools. Jeremy’s keen focus on using tech to cultivate customer affinity has propelled him to the cutting edge of AI innovation in franchising.

In this episode of Smart Franchising Podcast, Jeremy reveals:

• How AI serves as an invisible but invaluable friend in driving customer loyalty

• The creative ways AI tools are boosting revenue streams in unexpected sectors

• Strategies for integrating AI seamlessly without overwhelming your budget

• Real-world examples of AI transforming the athletics industry through hyper-personalization

• Ways AI can refine the in-store experience and streamline customer interactions

On AI’s Role as a Brand's Best Friend

Jeremy Brazeal: “AI could very much have the person on the other side, the cashier, be AI. That cashier is also, to an extent, a nutritionist...So in the future world that is now, sometimes the cashier is a nutritionist.”

On Creating Value Through Technology

Jeremy Brazeal: “The big shift that's happened is really about the power of the hardware and then AI's ability to access a ton of data points at once...you want to have that conversation. It's personal. You want those solutions personalized to you.”

On Core Mission Focus

Jeremy Brazeal: "What is that mission that you're trying to accomplish that's going to differentiate you from your competitors? What is that core mission? And then if you're going to incorporate something like an AI tool, how does it help you achieve that core mission? And if it doesn't, don't do it."