Making a Scene Presents - The AI Feedback Loop: Using Fan Behavior to Train Better Marketing Over Time

For years, indie artists were told to market their music by guessing.

Guess what time to post. Guess what subject line sounds cool. Guess which city cares. Guess which merch item might sell. Guess whether fans want vinyl, shirts, livestreams, private songs, acoustic versions, behind-the-scenes videos, house concerts, VIP hangouts, or just a simple thank-you email that does not sound like it was written by a corporate intern trapped inside a coffee machine.

That old system was not really marketing. It was throwing spaghetti at the internet and calling it a strategy.

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