Most companies are p**sing away their AI budgets. Yours might be next.

Let’s cut the crap: AI isn’t magic, and slapping “generative” on your latest initiative won’t save it from being a glorified tech demo. Right now, businesses everywhere are throwing money at AI with zero strategy, sh**ty data, and no clue what success even looks like.

In this episode, we rip into the bulls**t that's dominating boardrooms, where AI is more about trend-chasing and LinkedIn posturing than solving real problems. If your organisation’s AI "transformation" feels like a buzzword parade wrapped in PowerPoint slides, it probably is.

JP talks to Shikha Hornsey, she’s a board-level technology and operations leader driving large-scale transformation, innovation, and growth across complex, regulated industries.

And Dr Christoph Burtscher – with Nearly 30 years driving change at major players like Deutsche Bank, Avis, Yodel, and Late Rooms.

We’re talking about the real stuff: data that doesn’t suck, feedback loops that actually close, and leadership that stops playing tech tourist and starts making hard calls.

What you’ll learn:

• Why most AI projects crash harder than your last company away day
• How generative AI can be useful
• The number one reason your AI strategy is a big flop
• Why bad data = bad AI, no exceptions
• The uncomfortable truth about AI and jobs
• Why leaders need to stop outsourcing their tech literacy to consultants and grow the f**k up

AI isn’t going away. But neither is the need for real creativity, critical thinking, and leadership with a spine.

So if you’re ready to stop bullsh***ing yourself and start making AI actually do something—press play.

Got opinions? We’re not here to stroke egos. Join the rebellion: https://perfectrebel.com/