Artificial Intelligence is no longer just hype—it’s here, reshaping how companies think about pricing. In this episode of Let’s Talk Pricing, George Boretos, CEO of FutureUP and recognized Top 50 Thought Leader in AI, joins us to explore how predictive AI is already transforming pricing decisions and why now is the time for first movers to act.

We cover:

• The “AI in Pricing Paradox” and why timing matters

• Where predictive AI is making the biggest impact today

• Quick wins to start your AI-powered pricing journey

• How pricing professionals can stay relevant and confident as AI becomes more integrated

If you’re curious about how to put AI into practice—not someday, but today—this episode is for you.