In this episode, we unpack how generative AI is transforming the foundations of enterprise marketing. Drawing from the white paper Generative AI in Marketing: A New Era for Enterprise Marketing Strategies, we explore the rise of large language models (LLMs), diffusion models, and multimodal tools that are now driving content creation, hyper-personalization, lead scoring, dynamic pricing, and more.

From Coca-Cola’s AI-generated campaigns to JPMorgan Chase’s automated ad copy, the episode showcases real-world use cases while examining the deeper shifts in how marketing teams operate. We also confront the critical risks—data privacy, brand integrity, model bias, hallucinations—and offer strategic advice for leaders aiming to implement generative AI responsibly and at scale. If your brand is serious about leveraging AI to boost creativity, performance, and customer engagement, this is the conversation you need to hear.